- Setup time: a few days to a few weeks to build the email list and create the campaigns if you already have a website
- Age threshold: 18+
- Time of payment: more to generate leads and encourage sales conversions rather than a source of direct income
The number of email users is projected to surpass 4.5 billion in 2025. Therefore, email marketing will remain powerful for generating leads and turning audiences into customers.
The key to executing a successful email marketing campaign is to build a quality email list. If you have your own website, add a pop-up email list registration form with a personalized call-to-action button on the landing page.
Other methods to encourage email subscriptions are discounts, free shipping, giveaways, and pop-up surveys. The goal is to cultivate anticipation for your email updates.
The next step is to formulate and send email newsletters. Platforms like Mailchimp or Constant Contact can help manage email campaigns. They offer tools to track sales, engagement, and audience growth.
If your website runs on WordPress, try installing a newsletter plugin for better email automation and a more straightforward email-building process. Lastly, conduct regular WordPress A/B testing to determine the most effective email strategies.